Who We Are

Who We Are

What Gets Us Up in the Morning

We are curious and passionate people who believe that powerful ideas, analysis, and insights can affect major change in our member companies.

We believe that the emergence of culture as a driving force, a fundamental transformation well underway, is one of our country’s defining characteristics—as important as the technological revolution.

We are inspired by the possibilities of this moment and the opportunity to help organizations unlock their cultural capacity, by relentlessly seeking out the predictive insights that no one else can see.

We are equally driven by scale and efficiency. By pooling resources across hundreds of brands, tapping into the power of the network, and packaging all that we do, our members get smarter faster.

Our Leadership Team

David Wellisch Image
Jennifer Viziralli image
Allan Hakky image
Dan Najjum image

Nielsen’s Newest Roster of Connected Partners Leverage Cutting-Edge Technology 

Today, Nielsen (NYSE: NLSN) announced the latest roster of companies that have joined the Nielsen Connected Partner Program, reinforcing the successful and steady expansion of its open partner ecosystem


Latinum Network Announces Company Rebrand, Launches Collage Group

The company was founded in 2009 focused on the U.S. Hispanic market and has since broadened its scope to cover all multicultural segments and youth.


genYZ Network Launches, with Hulu as Charter Member, to Support Brands in Engaging Millennial and Gen-Z Consumers

genYZ Network and Hulu partner to dive deep into always-connected millennials.


Latinum Network and Facebook Host Executive Roundtable to Share Insights and Strategies for Engaging Millennial Consumers

Over 40 executives from leading brands gather to discuss “young, influential, and multicultural” consumers.


The Walt Disney Company and Latinum Network Co-host Executive Roundtable to Share New Total Market Approach: Marketing Across the Cultural Continuum

Nearly 50 executives from leading brands gather to discuss “Total Market in Context.”


Latinum Network’s Executive Roundtable Series Dives Deep on How to Win with Biculturals

Leading brands will gather at DIRECTV headquarters to share strategies for capitalizing on cultural influence and language.

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