Our Virtual Cultural Fluency Workshops leverage digital tools and best practice to deliver all of the benefit and none of the risk of an in-person Cultural Fluency Workshop.
These 1-2 day sessions (spread across multiple days) are tailored to help brand teams apply our Cultural Fluency framework, reveal new opportunities to activate multicultural consumers and inspire improvements in execution and advertising.
Cofacilitated by one of our subject matter experts and an “experience producer,” our Virtual Workshops are highly interactive. We take full advantage of technologies such as white boarding, polling, chatting, and dynamic breakout rooms, with minute-by-minute tech support and troubleshooting.
Moreover, we are dynamically updating the content of these workshops with cutting-edge insights from our ongoing Covid-19 Research Initiative.
Customized to meet your specific brand needs and tie to client-side marketing frameworks, these sessions:
1. Ground you and your team in our Cultural Fluency Framework— What to Say to be Relevant, How to Say it Authentically, Where to Say it to Connect
2. Unpack the Cultural Group Traits of the segments that matter most to your growth. Our active learning exercises allow your team to internalize the critical nuggets of our comprehensive fact-based research into culture across all major race/ethnicities and generations.
3. Understand how to create Culturally Fluent executions: We tailor insights from our ever-growing AdRate database to reveal what works and what doesn’t in advertising for specific segments and categories
4. Workshop Insights to Action: Align the whole team around key takeaways that prioritize action in the short, medium and long term. Cover all the bases, including product and commercial innovation, equity and communication, marketing activation and retail in-store or online.
To learn more, fill out the form to download the attached materials and start your journey today.
Dive into More Insights
The coronavirus pandemic is fundamentally changing how American consumers gather for Thanksgiving and shop on Black Friday this year. Read on for insight into the consumer mindset and advice on how to best position your brand for success in this untraditional holiday season.
The multicultural population in the United States is transforming American culture. For the first time, the white population registered negative growth across the last five years of available data, meaning Multiculturals are now driving OVER 100% of growth and a major share of expenditure growth.
Regardless of the outcome of the 2020 Presidential Election, many Americans will not feel as if America’s political parties truly represent people like them. Here’s what we know about whether multicultural segments think either Democrats or Republicans have their best interests at heart.
Our latest AdRate study explores multicultural consumers’ reaction to USA Today’s official statement on Black Lives Matter.
Slow Improvement Amid Cultural Uncertainty: Updated Economic Forecast and Survey Results on Consumer Finances and Purchasing
Given all the uncertainty and stress of COVID, it’s more important than ever for marketers to keep a finger on the pulse of important consumer attitudes and behaviors.