Alex Maggi oversees Collage’s Custom Insights group, covering all Quant and Qual consumer research. Alex has 20+ years of experience, focused on consumer insights and brand strategy. Thanks to a career split evenly between the client and consulting sides, he offers a unique perspective and deep understanding of all facets of the research process. Alex has led and designed hundreds of quantitative and qualitative studies spanning over twenty counties and myriad cultural audiences.
Prior to joining Collage, Alex held leadership positions in Consumer Insights for Quest Insight, Ipsos and United Airlines. His insights have helped guide brand strategy for some of the world’s most beloved and successful brands, spanning a diverse range of clients and industries. Key clients have included: Kraft, Kellogg’s, Levi’s, Kimberly – Clark, Dr Pepper Snapple Group, Sprint, BP, Abbott, Philips, and Discovery Communications, among many others.
Alex’s true career passion lies in growing clients and collaborating with teammates to continuously broaden our learning while sharing in our success.
A DC native, Alex holds an MBA from the University of Michigan, as well as an undergraduate degree in International Business from George Washington University.
In his spare time Alex enjoys studying languages, playing/watching soccer and enjoying the Chicago experience.