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Getting Inside the Mind of the Gen-Z Shopper

Today’s youngest consumer generation—gen-Z—is uniquely heterogeneous, with 13-year-olds relying on weekly allowances and 21-year-olds about to graduate college. Yet despite being in varying life stages, they share a consumer naïveté that binds them together as they explore and develop their emerging shopping independence.

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The Millennial Path to Purchase: Household Products

In the latest installment of the millennial shopper deep dive, we break down the household products path to purchase.  From the motivations that trigger a shopping trip to the actual purchase and eventual restart of the cycle.  This is the latest in our millennial shopper series, where we also cover food and beverages, and personal care & beauty, and shopping.

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The Millennial Path to Purchase: Clothing

In this installment of the millennial shopper deep dive, we break down the clothing path to purchase.  From the motivations that trigger a shopping trip to the actual purchase and eventual restart of the cycle.  This is the latest in our millennial shopper series, where we also cover food and beverages, and personal care & beauty.

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