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Twitch: What Livestreaming Games and KFC Teach Us about Influencer Engagement

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Twitch’s rapidly growing platform for livestreaming video games is revealing powerful insights into ways to enhance influencer marketing campaigns.

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Gen-Z Social Networks are Fundamentally Different

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The pressure to compete for gen-Z attention on social media has accelerated the development of task-specific apps. As a result, gen-Z consumers build friend networks that are more focused on each app’s purpose and more independent of the app itself.

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