Posts

How to Connect with African Americans through Authentic Content

African American power and influence in the cultural arena is on the rise, and many brands recognize the segment as a major opportunity. To help clients improve their outreach efforts to these consumers, we developed a three-part learning series. We partnered with Google for the initial session to explore beauty habits and trends for African American women. In the second part, we turn to connecting via cultural content.

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Are Modern Families Really All that Different?

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modern familyIt’s no secret that American modern families in 2017 look vastly different from 50, or even 30 years ago. They are more diverse; going from Leave it to Beaver to Modern Family.

But what do these changes mean for marketers? How can brands tap into these shifts to connect with modern families on a deeper level?

We set out to answer these questions in our latest study around modern families, here are just a few key takeaways:

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Authentic Cooking: What “Home Cooking” Means to Different Cultures

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Chances are you’ve heard someone talk about an “authentic recipe” or an “authentic dish” at some point. In fact, during conversations about cooking, the word authenticity is usually hard to avoid. But what does “authentic cooking” really mean? Does the meaning change depending on who you talk to?

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