Multicultural Market Research
In Collage Group's proprietary study, "Essentials of Multicultural Marketing," you’ll get complimentary access to the latest insights needed to engage multicultural consumers. Fill out the form for your copy.

Why Is Multicultural Marketing Important?

The U.S. demographic landscape has transformed; 129 million multicultural consumers now represent 40% of the population. Multicultural consumers have driven 100% of US population growth over the last five years and are projected to continue to drive growth for the foreseeable future. 

Through quantitative and qualitative consumer research Collage Group captures the voices and passions of key growth segments: Hispanic, Asian, Black, Millennial, and Gen Z consumers. Download the report above, and read below for all the latest insights on multicultural marketing.

graph showing breakdown of multicultural population growth by segment

The Latest in Multicultural Insights