To genuinely reflect and connect with multicultural consumers, brands need to lead by example and take meaningful action.
Why Is Multicultural Marketing Important?
The U.S. demographic landscape has transformed; 129 million multicultural consumers now represent 40% of the population. Multicultural consumers have driven 100% of US population growth over the last five years and are projected to continue to drive growth for the foreseeable future.
Through quantitative and qualitative consumer research Collage Group captures the voices and passions of key growth segments: Hispanic, Asian, Black, Millennial, and Gen Z consumers. Download the report above, and read below for all the latest insights on multicultural marketing.