Collage Group members have been asking two central questions as we head into the new economic reality of COVID-19.
The coronavirus pandemic has emerged as a once-a-century transformation in the global economy, with radical impacts on trade-flows, consumer behavior, and spending across every industry. In collaboration with several of our member partners, Collage Group is sharing regular insights from our series of surveys of more than 3,000 consumers each. This deep dive insight will inform all our projections of spend and behavior change going forward as the crisis continues to impact consumer behaviors.
Signs are pointing to a global recession sparked by the economic impact of the coronavirus pandemic. Lessons from the Great Recession suggest that, amidst recession, spending growth predominantly stems from Multicultural consumers.
Deep Dive Syndicated & Omnibus Survey
Consumer reaction to COVID-19 will vary by race, ethnicity, generation and gender. We’re exploring how cultural factors such as social proximity, risk aversion and multigenerational interaction impact behavior and motivations across demographics segments. The results will reveal insights on altered purchasing behaviors, such as stockpiling, and potential long-term behavioral changes.
Sentiment & Behavior Tracker, Spending Projections & Brand Response
Consumer attitudes and behaviors are likely to change as the crisis deepens, specifically with regard to financial and health concerns. These changes will vary across race, ethnicity, generation and gender. We’re exploring how consumers are altering behaviors, and looking deeper into adoption and adherence to recommended guidelines.
Consumer behaviors are evolving, and will likely change for your specific product or category, as well as your brand. We’re digging deeper to understand how brand-specific marketing efforts are being perceived by consumers, and unveil any changes to your size of prize as a result.
Our Response to COVID-19
From all of us at Collage Group, we hope you are doing as well as can be expected during these uncertain times, and able to do what is needed to keep your families, colleagues and communities healthy, safe, and calm. We join many others in complying with social distancing recommendations, and have implemented a mandatory work from home policy and staff travel ban. We are fully adjusted to remote work, and continue to provide quality insights, custom research and remote-learning opportunities.
Dive into More Insights
How Great Brands Confront Racism and Injustice: Panel Discussion With Leaders from Coca-Cola, Google Pixel & Walt Disney Company
Augmented by early findings from our research into racism in America, our virtual panel discussion with leaders from Coca-Cola, Google Pixel and Walt Disney Company provided powerful new insights into the actions brands need to take now.
American communities are advocating for change in large numbers and with resounding energy. Is your brand ready to take on the change needed to support America’s multicultural consumers?
Our Latinum and GenYZ members often approach us to ask about the terminology used to refer to a few of the segments we cover. Should we say Black or African-American? Are people moving to Latinx and away from Hispanic? Read on for our own view on these issues.
As we commemorate the end of slavery this Juneteenth, let us make clear our commitments to racial justice and equality.
Learn how the current pandemic is affecting Gen Z and Millennials and how you can connect with them both now and in the future.