In 2017, cell phones, internet, and watch-anywhere TV have become appendages of consumers’ bodies. We’ve conducted several studies about digital behaviors and attitudes, but our latest work goes deep into how consumers make the critical decisions around which telecommunications products to buy, and what features are important to them. The research uncovers a broad array of insights, with explorations into the telecom landscape, deep-dives into cell phone, TV and internet providers, and path-to-purchase.
https://genyznetwork.com/wp-content/uploads/2017/07/wire.jpg60004000Katie Hocksteinhttps://collagegroup.com/wp-content/uploads/2019/05/logo.pngKatie Hockstein2017-07-21 17:02:052019-01-02 16:35:56Tales of Telecom: See What Multicultural Consumers Really Want from Providers
It’s no secret that American modern families in 2017 look vastly different from 50, or even 30 years ago. They are more diverse; going from Leave it to Beaver to Modern Family. But what do these changes mean for marketers? How can brands tap into these shifts to connect with modern families on a deeper level?
We set out to answer these questions in our latest study around modern families, here are just a few key takeaways:
https://genyznetwork.com/wp-content/uploads/2017/07/group.jpg19563548Katie Hocksteinhttps://collagegroup.com/wp-content/uploads/2019/05/logo.pngKatie Hockstein2017-06-19 18:57:592019-01-02 16:37:07Are Modern Families Really All that Different?
In light of the new immigration policies by the Trump administration and dramatic increases in ICE raids on undocumented Hispanics, clients came to us with concerns regarding declining sales driven by Hispanic consumers. This merited a study, looking at Hispanics’ perceptions of and reactions to the early days of the Trump administration.
https://genyznetwork.com/wp-content/uploads/2017/03/Hispanics-in-Hiding.jpg13332000Katie Hocksteinhttps://collagegroup.com/wp-content/uploads/2019/05/logo.pngKatie Hockstein2017-03-30 16:56:452019-01-02 16:38:25Hispanics in Hiding – Understanding Hispanics’ Reactions to the Trump Administration
Chances are you’ve heard someone talk about an “authentic recipe” or an “authentic dish” at some point. In fact, during conversations about cooking, the word authenticity is usually hard to avoid. But what does “authentic cooking” really mean? Does the meaning change depending on who you talk to?
https://genyznetwork.com/wp-content/uploads/2017/02/authentic-cooking.jpg26674000Katie Hocksteinhttps://collagegroup.com/wp-content/uploads/2019/05/logo.pngKatie Hockstein2017-02-22 16:43:472019-01-02 16:39:33Authentic Cooking: What “Home Cooking” Means to Different Cultures
We often think of checking and savings accounts as commonplace, but in reality over a quarter of the U.S. population doesn’t have either one. This translates into 67 million individuals being financially underserved in America. These consumers are referred to as “underserved” because they’re not fully leveraging traditional financial offerings of a bank.
In today’s media landscape, consumers are deluged with advertisements: on TV, before YouTube videos, sandwiched between Instagram posts, you name it. In the sea of content, it can be hard for consumers to differentiate between ads and remember brands.
We constantly assess what makes certain spots stick, while others fall by the wayside. Over time, the pattern is clear: consumers like content that authentically mimics their experiences, cultures, and values.
Today’s beauty campaigns encourage consumers to embrace diverse beauty standards and think beyond stereotypes. As the U.S. Hispanic population grows, it’s important to note key differences and similarities between Hispanic and non-Hispanic consumers. To tease out the nuances of culture as it relates to beauty, we asked the women on our consumer panel about their shopping habits, product usage, and influencers in the category.
Companies are eager to win Hispanic consumers’ business as a result of their rapid population growth, increasing purchasing power, and their growing cultural influence. Many companies run targeted campaigns during Hispanic Heritage Month in a play to win their loyalty. We recently asked our consumer community to pick their favorites. The top picks go to:
The mandate to drive sales and build loyalty among Hispanic consumers holds true across all industries. This is felt acutely in the financial industry. Driven by economic, cultural, and language factors, Hispanic consumers significantly under-index on banking status and financial products usage. This represents not only huge business upside for financial services companies, but also a human opportunity to increase access to historically underserved consumers.
Millennials are young, influential, digital natives. They constantly multi-task, and, yes, also shamelessly take “selfies.” Marketers often paint millennials with a broad brush, yet “The Selfie-Generation” or other narratives are too simplistic to articulate exactly who millennials—and in this case Hispanic millennials—really are.
