Black Consumer Research
Black Americans are the second largest multicultural group in the U.S., comprising 12% of the population. In an excerpt from Collage Group’s recent webinar, “Connecting Your Brand to Black Culture,” you’ll get complimentary access to proprietary insights. Fill out the form for your copy.

Is Your Brand Effectively Engaging with Black Culture?

Black Americans represent a unique, influential audience. This segment is projected to contribute to 16% of population growth through 2025, and skews slightly younger than the general U.S. population. Further, the percentage of Blacks with a bachelor’s degree or higher has increased by more than 55% since 2010, the most out of any multicultural group.

Download the report above and read the blogs below for the latest insights on connecting with Black consumers.

The Latest in Black American Consumer Insights

Hispanic Acculturation in 2020

By 2030, one in every five Americans will be Hispanic. The larger the Hispanic population grows, the more important it becomes to understand, appreciate, and activate on the diversity found within.

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We Are At A Tipping Point

This week, Collage Group staff came together to discuss the protests against the police brutality, systematic racism, and racial injustice plaguing our nation.

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