Entries by Collage Group


Breaking through the Clutter: Advertising that Works with Gen-Z & Millennials (Part 1)

By nature the digital world is a fractured ecosystem. The proliferation of screens, rise of social media, and creation of new digital media outlets have converged to create unprecedented stimulation. This is acutely felt for gen-Z and millennials. So how do brands break through the clutter? In the hyper-competitive landscape of screens and messages, how […]

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Life Insurance: Connecting with Multicultural Consumers

A 2016 study by the Life Insurance Marketing and Research Association (LIMRA), estimated that 48% of U.S. households have an average coverage gap of $200,000. This unmet life insurance need adds up to over $12 trillion in total market opportunity. So how can brands capitalize on this? We examine the roadblocks that multicultural consumers face when […]

Activating with Cultural Fluency

Can a brand be culturally fluent? Is there such a thing? If so, when does a brand achieve this and and why is this important? We look at the framework through a brand lens to inform activation choices for marketers. If you’re new to this idea, start with Cultural Fluency: A Framework for Winning in Today’s America.