Insights Platforms

Our subscription-based Insights Platforms Latinum and genYZ enable us to continuously engage with Americas top brands, align with their top priorities, discern their most leveraged areas of research and develop the innovations that matter most in this changing American landscape.

Data and Tools

Leveraging millions of datapoints collected across a decade of continually deployed consumer surveys, we curate an unrivalled set of insights into the diverse perspectives of Multicultural America, including attitudes and behaviors, shopping and consumption preferences, and responses to brands and advertising.

 

Solutions

Shared cost to start, custom when you need it.

Access to the shared-cost research on our Insights Platforms provides a springboard to help accelerate project timelines and reduce overall costs. When clients need to go beyond our shared-cost research, we provide full-service consulting services.

The Insight Scoop

Motherhood in the Age of Social Media

While consumers of all ages and backgrounds engage in social media, Millennial and Gen X moms participate in specific social media behaviors that marketers and insights professionals need to understand.

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Pass the Plate: Thanksgiving Research

Our latest research on Holidays and Occasions identifies where segments differ in their Thanksgiving attitudes and behaviors. Commonly associated with family time and eating turkey, this holiday actually has segment-specific nuances that brands must understand in order to win multicultural consumers. 

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There's a world of just for you

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