The LGBTQ+ community in America is young, fast-growing, and diverse. And it should be part of every brand’s growth strategy! Dive into our research for strategic insights on what makes this group unique and how you can connect with them to drive brand growth.
Consumer Research Platforms
Our subscription-based consumer research platforms Latinum and genYZ enable us to continuously engage with Americas top brands, align with their top priorities, discern their most leveraged areas of research and develop the innovations that matter most in this changing American landscape.
Data & Tools
Leveraging millions of datapoints collected across a decade of continually deployed consumer surveys, we curate an unrivalled set of insights into the diverse perspectives of Multicultural America, including attitudes and behaviors, shopping and consumption preferences, and responses to brands and advertising.
Custom Market Research
Shared cost to start, custom when you need it.
Access to the shared-cost research on our nsights Platforms provides a springboard to help accelerate project timelines and reduce overall costs. When clients need to go beyond our shared-cost research, we provide full-service consulting services.
The Insight Scoop
Our latest BrandRate study measures the cultural fluency of Apple Music. Read more to see how this brand resonates with multicultural consumers.
In our latest AdRate study, we measured the Cultural Fluency of Heineken’s responsive advertisement, “Connections”.
Is your brand effectively appealing to the culinary and dining preferences and passions of Hispanic consumers? Food plays an important role in cultural identity among Hispanics. It combines historic flavors with current trends, creating a source of cultural pride and connection.