Posts

What Culturally Competent Health Care Means for Asian Consumers

According to the Big Shift, multicultural patients have contributed $47.1 billion to the health care industry growth since 2006; Asians alone contributed $11.8 billion. This number will rise as Asian populations continue to grow – but how can marketers ensure that they are reaching and engaging them in the best ways?

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Do Millennials think Marijuana is Healthier than Alcohol?

As marijuana is legalized in an increasing number of states, the conversation continues around how it will affect the alcohol industry, and whether it will serve as a complement or substitute. How consumer attitudes towards health and wellness evolve will be an important determinant of its impact on the industry.

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It’s Not All Bad. How a Digital Life Really Affects Wellness for Younger Americans

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There’s much consternation about the role of smartphones and social media on young people’s lives. From unrealistic beauty standards to the quantification of likes, some have gone so far as to say “smartphones are ruining a generation.” But what’s the real effect of the digital revolution on gen-Z and millennials wellness?