Feel Good, Look Good. New Millennial and Gen-Z Beauty Behaviors

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Consumers are increasingly paying attention to wellness and mindfulness. So how can brands best position themselves to capitalize on these trends? Our latest study takes a look at how wellness influences beauty behaviors for gen-Z and millennials, and what that means for marketers.

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Is That Organic? How Millennial Food & Beverage Choices are Quickly Changing

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Consumers of all ages have begun to pay more attention to their health and wellness. So how can brands position themselves around these trends? Our food and beverage deep dive takes a look at how gen-Z and millennials’ conception of health and wellness influences their behaviors.

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Advertising that Works with Gen-Z & Millennials (Part 2)

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In the first part of this series on standing out and winning with young Americans, we confirmed that millennials and gen-z are in fact harder to engage through advertising. In part 2, we’ll touch on some elements that actually work to increase engagement.

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Breaking through the Clutter: Advertising that Works with Gen-Z & Millennials (Part 1)

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By nature the digital world is a fractured ecosystem. The proliferation of screens, rise of social media, and creation of new digital media outlets have converged to create unprecedented stimulation. This is acutely felt for gen-Z and millennials.

So how do brands break through the clutter? In the hyper-competitive landscape of screens and messages, how do they stand out and win with young Americans. This is the question at the core of Breaking through the Clutter, the latest work unveiled at our executive roundtables, co-hosted by Google and A+E Networks.

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Alcohol Attitudes, Consumption, and Trends Among Millennials

Now that nearly all millennials are 21, we examine how they perceive and consume alcohol.  Learn how they compare to older generations, and discover their drinking habits and overall attitudes towards alcohol.

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The Millennial Path to Purchase: Household Products

In the latest installment of the millennial shopper deep dive, we break down the household products path to purchase.  From the motivations that trigger a shopping trip to the actual purchase and eventual restart of the cycle.  This is the latest in our millennial shopper series, where we also cover food and beverages, and personal care & beauty, and shopping.

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The Millennial Path to Purchase: Clothing

In this installment of the millennial shopper deep dive, we break down the clothing path to purchase.  From the motivations that trigger a shopping trip to the actual purchase and eventual restart of the cycle.  This is the latest in our millennial shopper series, where we also cover food and beverages, and personal care & beauty.

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The Millennial Path to Purchase: Food & Beverages

Continuing with our millennial shopper series (access Youth & Sports Part I & Part II) our latest installment takes on the path to purchase for food & non-alcoholic beverages. Understand the journey of the millennial shopper – from catalyst to loyalty.

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Youth & Sports Part II: The Rise of eSports

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In part 1 of our series around youth and sports, we looked the importance of early engagement and participation to build fans from a young age.  Now, we’re exploring perceptions around leagues and the rise of eSports among gen-Z and millennials.

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The Millennial Path to Purchase: Personal Care & Beauty

As part of our Generational Shopper series we present the millennial path to purchase of personal care and beauty. Our findings take you through the shopping journey from catalyst to loyalty. Learn how millennials shop differently both intra- and inter-generationally for these products.

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