The Changing Digital Habits of Multicultural Consumers

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With multicultural consumers comprising an increasing share of younger generations, grasping the intersection between multicultural and digital becomes fundamentally important to marketers.

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Taking a Stance: Examining Millennial and Gen-Z Political Views

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By the midterm elections this November, Americans born after 2000 will be eligible to vote for the first time. As gen-Z comes into political maturity, it’s important not only for politicians, but also corporations, to understand where these newly-independent consumers stand on a host of socio-political issues.

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Do Millennials think Marijuana is Healthier than Alcohol?

As marijuana is legalized in an increasing number of states, the conversation continues around how it will affect the alcohol industry, and whether it will serve as a complement or substitute. How consumer attitudes towards health and wellness evolve will be an important determinant of its impact on the industry.

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Gen-Z, the Future of Parenting has Arrived

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Collage Group recently partnered with BabyCenter to place gen-z alongside current millennial moms to offer an early look at how this young generation of digital natives will prioritize, shop, communicate, and connect when they become parents.

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Wine Consumption and Trends Among Millennials

Now that nearly all millennials are 21, we dig in to how they perceive and consume wine, as part of our larger study on millennial alcohol consumption.  Learn how they compare to older generations, and discover their drinking habits and overall attitudes.

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It’s Not All Bad. How a Digital Life Really Affects Wellness for Younger Americans

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There’s much consternation about the role of smartphones and social media on young people’s lives. From unrealistic beauty standards to the quantification of likes, some have gone so far as to say “smartphones are ruining a generation.” But what’s the real effect of the digital revolution on gen-Z and millennials wellness?

Feel Good, Look Good. New Millennial and Gen-Z Beauty Behaviors

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Consumers are increasingly paying attention to wellness and mindfulness. So how can brands best position themselves to capitalize on these trends? Our latest study takes a look at how wellness influences beauty behaviors for gen-Z and millennials, and what that means for marketers.

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Is That Organic? How Millennial Food & Beverage Choices are Quickly Changing

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Consumers of all ages have begun to pay more attention to their health and wellness. So how can brands position themselves around these trends? Our food and beverage deep dive takes a look at how gen-Z and millennials’ conception of health and wellness influences their behaviors.

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Advertising that Works with Gen-Z & Millennials (Part 2)

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In the first part of this series on standing out and winning with young Americans, we confirmed that millennials and gen-z are in fact harder to engage through advertising. In part 2, we’ll touch on some elements that actually work to increase engagement.

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Breaking through the Clutter: Advertising that Works with Gen-Z & Millennials (Part 1)

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By nature the digital world is a fractured ecosystem. The proliferation of screens, rise of social media, and creation of new digital media outlets have converged to create unprecedented stimulation. This is acutely felt for gen-Z and millennials.

So how do brands break through the clutter? In the hyper-competitive landscape of screens and messages, how do they stand out and win with young Americans. This is the question at the core of Breaking through the Clutter, the latest work unveiled at our executive roundtables, co-hosted by Google and A+E Networks.

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