Just How Important is Spanish for Bilingual Hispanics?

What’s your earliest memory? Maybe it’s playing with a favorite toy. Or your fifth birthday party. Chances are, that memory has a lot linked to it: faces, colors, sounds, scents, and language. Let’s focus on the language of that memory for a minute.

If you only speak one language, then (presumably) the language of your memory is the same one you use today. If you’re lucky enough to be fully bilingual however, the language of your earliest memory may be different than the one you use in daily life.

This has profound implications for targeting bilingual consumers.

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Top 5 Ways to Connect with Latina Moms

In a nutshell, Latina Moms are unique, as they not only make purchases for themselves, but also for their families. They drive household purchase decisions around mealtimes, entertainment, shopping, and more. This means that every industry —from cars to cookies—can benefit from more insight on this sought-after consumer. It’s why Latina Moms have been, currently are, and will continue to be a key target for leading companies.

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Targeting Super Influencers

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Hispanics are not just interesting because they’re growing fast, but because they lead the cultural conversation. In our latest in-depth study, Hispanic respondents were 54% more likely to be in the top quartile of cultural openness than total market, and 12% more likely to be in the top quartile of influence. This means that Hispanics are critical cross-cultural influencers. In other words, marketers can think of them as cultural force multipliers.

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