The pressure to compete for gen-Z attention on social media has accelerated the development of task-specific apps. As a result, gen-Z consumers build friend networks that are more focused on each app’s purpose and more independent of the app itself.
By the midterm elections this November, Americans born after 2000 will be eligible to vote for the first time. As gen-Z comes into political maturity, it’s important not only for politicians, but also corporations, to understand where these newly-independent consumers stand on a host of socio-political issues.
Collage Group recently partnered with BabyCenter to place gen-z alongside current millennial moms to offer an early look at how this young generation of digital natives will prioritize, shop, communicate, and connect when they become parents.
Claims that the industry has ruined teens’ sociability and wellness may be rooted in generational bias more than reality.
In the first part of this series on standing out and winning with young Americans, we confirmed that millennials and gen-z are in fact harder to engage through advertising. In part 2, we’ll touch on some elements that actually work to increase engagement.
By nature the digital world is a fractured ecosystem. The proliferation of screens, rise of social media, and creation of new digital media outlets have converged to create unprecedented stimulation. This is acutely felt for gen-Z and millennials.
So how do brands break through the clutter? In the hyper-competitive landscape of screens and messages, how do they stand out and win with young Americans. This is the question at the core of Breaking through the Clutter, the latest work unveiled at our executive roundtables, co-hosted by Google and A+E Networks.
One of the most surprising findings in our latest work on helping brands get inside the minds of gen-Z shoppers, is the role of digital. Despite their digital fluency, this generation isn’t taking online shopping by storm.